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Category Archives: Production Business
Finding Your Creative
I’ve been encouraged by a colleague to write a book on the creative process; I’ve written a good bit about it in my blog. Naturally, I want it to hit its mark and find readers. So, I’m encouraging, requesting, asking … Continue reading
Two Minds Are Better Than None
I write frequently about “creative” and “concepting”; it is my started place, always. And while I don’t consider myself the most creative person, I do recognize that great production starts with good concepting and good creative. So, my title, Two … Continue reading
Good Is Great When it Makes Sense
Good=a production well executed. Great=a production well executed that also makes sense and pulls in the intended audience. CAPTION: Bulb and Candles B-roll shot for a testimonial about a woman who practiced spirit worship. While it was abstract, it worked … Continue reading
Canvas Creative
I had breakfast with a colleague this morning, Chris Turner (Linkedin Page), a social networking guru and exceptional journalist/writer, who used an illustration that I am going to reiterate. While he was using it in a slightly different context, it works … Continue reading
Become an Avid Student
A student is what? Webster’s defines “student” as, “…a person who studies and investigates”. I believe that we finish school, whichever level we determine is enough to launch our career, and then we quit learning. As a student of light, … Continue reading
Posted in Production Business, Production Technique
2 Comments
Good, Fast, Cheap…
You can only get two out of that equation, no matter how hard you try. You may have your production good and fast, but it won’t be cheap! You may have it cheap and fast but it won’t be good. … Continue reading
Client Communication
Good communication skills are paramount in my book. I read an article a few years ago that said, “With the onslaught of internet businesses, what will separate the great companies from the good, average and below average companies will be … Continue reading
Posted in Production Business
Tagged business communication, production business, Production Technique
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Spread Your Creative Across Your Budget
In my career, I have stumbled across a few producers, and even directors, who have a bent toward only working for a demo reel instead of serving the best interest of their clients. One of the quickest ways this will … Continue reading
Interviewing: Children-Part 4
One of the most gratifying, and testing, experiences that you’ll have in interviewing is when you interview children. If you don’t have patience, let someone else do it.But if you exercise some patience, it’s a blast! FRAME CAPTURE: LifeWay’s VBS, … Continue reading
A demographic to hit all audiences…
…hits no demographic! FRAME CAPTURE: “Frank” 35mm spot for HL&P/Houston It’s eye-catching and gets down to the basics, safety around power lines, of the number one and only message. True but it’s attempted all of the time. When I meet … Continue reading
Posted in Advertising, Production Business, Production Technique
Tagged advertising, Christian Media, demographic, John Magyar Media
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