Category Archives: Advertising

Two Minds Are Better Than None

Posted on January 26, 2012 by John G. Magyar, Jr.

I write frequently about “creative” and “concepting”; it is my started place, always.  And while I don’t consider myself the most creative person, I do recognize that great production starts with good concepting and good creative. So, my title, Two … Continue reading →

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Photography Cartoonification

Posted on January 19, 2012 by John G. Magyar, Jr.

I often write about where we “find” our creative, where we start and how we evolve to where we end up.  Here’s an example of an existing project that my client wanted me to see because the principals are the … Continue reading →

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Good Is Great When it Makes Sense

Posted on November 1, 2011 by John G. Magyar, Jr.

Good=a production well executed.  Great=a production well executed that also makes sense and pulls in the intended audience. CAPTION: Bulb and Candles B-roll shot for a testimonial about a woman who practiced spirit worship.  While it was abstract, it worked … Continue reading →

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Concepting 101

Posted on July 7, 2011 by John G. Magyar, Jr.

I call my blog site, “Imagine. Concept. Create.” because it is the workflow that I employ to go from ideation to completion of a production and/or a photo image.  SilverLeaf Entertainment is more than a production company.  We enjoy, in … Continue reading →

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Dubious About Advertising

Posted on June 21, 2011 by John G. Magyar, Jr.

When was the last time you listened closely to what was being said in advertising?  Larger advertisers know that we “check out” when we watch TV and so they can, and do, say just about anything they want in advertising … Continue reading →

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Active or Passive Participant?

Posted on June 10, 2011 by John G. Magyar, Jr.

If you have ever played a sport, then went to sit in the stands and watch that same sport, you have some idea of the difference between active and passive participants.  (Though, I’ve seen a few people in the stands … Continue reading →

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A demographic to hit all audiences…

Posted on May 23, 2011 by John G. Magyar, Jr.

…hits no demographic! FRAME CAPTURE: “Frank” 35mm spot for HL&P/Houston  It’s eye-catching and gets down to the basics, safety around power lines, of the number one and only message. True but it’s attempted all of the time.  When I meet … Continue reading →

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