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Author Archives: John G. Magyar, Jr.
No Money? Bring Passion!
As filmmakers, we are typically short on what we believe is the only key element of seeing our stories grow into films, money. However, I want to challenge that thought. No film was ever made with just money. And while … Continue reading
Posted in Production Technique
Tagged concepting, Production Technique, Writing for Production
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Tricks In My Bag
I’ve used the line many times over the years, “Production is not what you see, it’s what you think you see!” If we execute our talents well, then I guess you could say that we’re masters of illusion. The whole … Continue reading
Finding Your Cast
Two of the most important elements of a great production are a good script and good casting. If you have energy, enthusiasm and even a fair technical understanding of your craft, most of the rest will fall into place. But … Continue reading
Finding Your Creative
I’ve been encouraged by a colleague to write a book on the creative process; I’ve written a good bit about it in my blog. Naturally, I want it to hit its mark and find readers. So, I’m encouraging, requesting, asking … Continue reading
Two Minds Are Better Than None
I write frequently about “creative” and “concepting”; it is my started place, always. And while I don’t consider myself the most creative person, I do recognize that great production starts with good concepting and good creative. So, my title, Two … Continue reading
Photography Cartoonification
I often write about where we “find” our creative, where we start and how we evolve to where we end up. Here’s an example of an existing project that my client wanted me to see because the principals are the … Continue reading
Kelvin Scale for Production – Part 1
It is not my intention to make this a history lesson on where the Kelvin scale originated-there is plenty of info on the Internet to do that on your own-but to apply the scale to production and how to “trick” … Continue reading
Good Is Great When it Makes Sense
Good=a production well executed. Great=a production well executed that also makes sense and pulls in the intended audience. CAPTION: Bulb and Candles B-roll shot for a testimonial about a woman who practiced spirit worship. While it was abstract, it worked … Continue reading
Concept Trumps Effect
When should effects be used in video post? When they are not noticed or when they do not draw attention to themselves but instead enhance a concept.FRAME CAPTURE: Glass & Pix shot as B-roll for an interview. This B-roll was conceptual … Continue reading
Canvas Creative
I had breakfast with a colleague this morning, Chris Turner (Linkedin Page), a social networking guru and exceptional journalist/writer, who used an illustration that I am going to reiterate. While he was using it in a slightly different context, it works … Continue reading